About Tia


Tia Williams, 36 (when did that happen?), lives in Park Slope, Brooklyn with her sassy 3-year-old daughter, Lina.  In 1997, she graduated from University of Virginia and Amtrak’ed it to New York City, landing a position at YM as Beauty Assistant.  She went on to work her way up the mastheads of Elle, Glamour and Lucky, and finally, landed the Beauty Director position at Teen People.

While at Glamour in 2001, Tia went on a brief sabbatical to teach English in Seville, Spain, and ended up writing a novel.  Published in ’04, THE ACCIDENTAL DIVA received glowing coverage in Marie Claire, Cosmopolitan, Essence, Lucky, Elle, Shape, Allure, Today’s Black Woman, Publisher’s Weekly, The New York Times, and The New York Daily News. Tia was also nominated for the African-American Literary Award Show’s Breakout Author of the Year.

In April ’05, launched one of the first successful beauty blogs, Shake Your Beauty, (named one of Women’s Wear Daily’s Top Ten Beauty Blogs of 2008, and About.com’s top 20 of 2008), and published three more books:  Iman’s THE BEAUTY OF COLOR and two young adult novels, IT CHICKS and SIXTEEN CANDLES.

Tia was also an original co-host on Cosmo Radio’s morning show, “Wake Up With Cosmo (Sirius Satellite Radio), and In Touch Weekly’s On-Air Personality, covering beauty, fashion, and celebrity new on networks like MTV, VH1, Fox and CNN.  And in 2006-2007, she starred in a national Olay commercial, as herself!

In 2009, Tia joined Essence.com, where she worked as Beauty Editor for two years. This March, the beauty veteran re-launched Shake Your Beauty after a two-year absence (woo-hoo).  In April, Tia and her sisters, Devon and Lauren, will debut The Fly Cut, the first and only daily deal website exclusively offering discounts to top black hair salons (Groupon-esque, but by hair-obsessed black women, for hair-obsessed black women).

For reader questions, PR pitches and advertising inquiries, email Tia at beauty@tiawilliams.net

Check out Tia’s reel – and the evolution of her hairstyle (RIP bangs) – here:

Read any good books lately?





Olay Total Effects is everything! Tia’s commercial: