Bella who? Katniss for the win.
So, Hunger Games!! Did you see it? The tiny little indie (ha) raked in $150 million — the third biggest opening weekend of all time. Well-deserved. The books are genius — in a desperately poor, post-apocalyptic (or something?) North America, Katniss, a fierce warrior girl who’s the business with a bow and arrow, is forced to fight other teens to the death in a gruesome reality show — and the nation is commanded to watch. It’s all controlled by evil masterminds in The Capitol, where the wealthy 1% live in glittering, Technicolorful, dragtastic excess. My kinda town.
Effie Trinket. Beyond.
Now, I could get into how moved I was by Katniss’ grrl power and messy chic side-braid — or how surprised I was that the kid playing her boytoy Peeta (a strapping hottie in the books) mustered up some dreaminess despite being a midget — but being me, I must discuss The Capitol people. A beauty girl’s dreeaaam!! These fab freaks looked like human versions of the Horses of a Different Color from The Wizard of Oz. They appeared to have been simultaneously styled by the “Priscilla Queen of the Desert” queens, Grace Jones and Marie Antoinette. Totally insane. And the makeup! Think lace lashes curled up into flames, outrageous glittery liquid liner, ultraviolet lipstick spiked with a layer of gold filigree…
But the haircolor was the thing. From Easter egg pinks to Rainbow Brite blues, these exaggeratedly elegant ‘dos sent me. I was lucky enough to have been invited to a private screening with Cherry Petenbrink, the Hunger Games’ lead haircolorist who created the looks for the film. This woman dyed over 600 wigs and pieces for the film, using Joico’s Vero K-PAK Color Intensity semi-permanent colors. Of course, afterwards I cornered her and talked her to death about her influences.
Pieces from the Hunger Games set! Color by Joico.
“We had to be very careful to keep it couture, editorial…or else it could look clownish,” Cherry explained. “We were channeling Vivienne Westwood and John Galliano’s catwalk looks, plus 1920s and Edwardian styles. The colors are bright, but the Capitol people are Old Money, they’re not 80′s punks…we did classic bouffants and chignons that look elegant from a distance, but up close you can see they’re yellow or pink or orange!
“Each shade, every streak was given equal attention. There were no accidents. Even when it came to Jennifer’s hair. Before we took her real hair from blonde her brown, we colored fifty wigs to come up with the perfect ‘Katniss’ brunette. She loved it so much she hasn’t changed it!”
You know what I loved so much? Bobina found the Hunger Games-inspired clip-on in my goodie bag, and tried to wear it to school this morning.
Speaking of Joico and haircolor…if you have even the slightest bit of color in your coiffure (highlights, single process, whatevs), you must, must, must assault it with moisturizer. Color is so drying, and the more dehydrated your hair gets, the duller your shade looks. Joico K-Pak Hydrator for Dry and Damaged Hair ($14) is an OG deep conditioner that brilliantly conditions and glossifies all hair types — relaxed, natural, and in-between — which also brightens the hell outchya color.
You'll live for this.